Project Description:

This is a marketing campaign created for a class project. The business idea I came up with for this project was Boost Bar. Boost Bar is a subscription smoothie delivery service designed to be personalized to the customer’s needs.

Boost Bar Brand Guidelines

Boost Bar brand guidelines that all marketing materials will adhere to.

Boost Bar VDP Booklet

8-page booklet that integrates variable data to produce versioned marketing collateral to be digitally printed. I created 6 different versions based on a consumer’s health goal and age. Required included effects: colorful duotone, subtle duotone, composite, extracted image, and an augmented reality element.

Boost Bar Brand Story

Marketing Story incorporating the pieces of marketing collateral that I’ve designed and printed this semester into a cohesive description of the updated and final marketing campaign. The 8-page booklet has been imposed for printing.

Boost Bar Brochure

Boost Bar brochure designed for low coverage when printing. Adheres to brand guidelines. Required included effects: vignetted image, ghosted image with surprint text, and black and white image.