Carolina Tile & Stone

Project Description:

Website redesigned and implemented on WIX for Caroline Tile & Stone.

Before

Redesign

Before

Redesign

Strategy

Main Objective

Inform and guide visitor, whether a homeowner, designer, or installer, through the tile selection and installation process, showcase the company’s products and expertise, and drive bookings for consultations or inquiries about services and products.

Call to Action

This is the primary actions Caroline Tile & Stone wants customers to take: Book A Consultation

Target Audience

Interior designers, home owners, & installers.

Specific Improvements to Current Website

  • Enhanced Readability & Accessibility: Improved color contrast across key elements to meet WCAG standards and create a more user-friendly experience.

  • Stronger Visual Identity: Incorporated the brand’s blue more consistently, added custom illustration tile icons, and created a more visually engaging design.

  • Clearer Audience Targeting: Redesigned layout and navigation to better serve the three distinct target audiences (homeowners, installers, interior designers), making it easier for each to find relevant content and take action.

  • Improved Call-to-Action Placement: Added clear, high-contrast CTAs (ex. “Book A Consultation”) on every page to guide user flow and improve conversion.

  • More Intuitive Navigation: Made the header sticky and improved the visibility and clickability of key elements across the site.

  • Refined Homepage Messaging: Updated the headline to better convey the company’s value and uniqueness, and added supporting content to build credibility.

  • Structured & Engaging Layouts: Used alternating background colors, tile icons, and tabs to break up text-heavy pages and make content more digestible.

Wireframe